Friday, August 24, 2012
Network Marketing and e-mail videos
I received another e-mail today from someone telling me that Video e-Mail is the wave of the future. According to the e-mail, (which contained no video!), The world will soon embrace and above all paying for this service. The jury is still out and I will not make any comment of judgment that I have to eat later.
What I want to comment on is the horrible use of this product from network marketing. There is nothing to engage in looking at a guy sitting in front of a webcam to talk about his activities. Most of the video e-mails I've seen remind me of a movie Kung Fu, if you do not remove all why would anyone want to watch a movie Kung Fu ... the action.
Smart companies are committed to using the technology of today and some that the technology is certainly interesting, but do not use technology simply because people think it is cool. There must be purpose behind the sizzle of something fresh.
Here's a video that makes good use of technology:
Heidi Klum launches product Runway
If the e-mail marketing video network wanted to produce something effective, they would talk a little 'on the product and then interviewing some people who are using it.
If you're scoring at home, super models do not hurt your cause either.
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