Presentation Versus Communication

It 's pretty hard to find something traditional, with the internet as it really only been in common use for about 13 years. However, there are some traditions that selling the old door salesman door you use to increase their chances of a sale. Fast presentation and in some passages wow this great work, close the sale and off to the next house.

Some of you may also remember the salesman door to door, this was basically doing a cold call door to door through a neighborhood day after day. The most profitable would repeat calls and referrals because of a good presentation, communication was not an expectation or option due to lack of technology. Remember that there were no cell phones, e-mail, Internet, etc. ..

Now the customer has the advantage through information, as it must never take the word of the seller in their home by presenting a quick home. Now you can look at something and just type in the product or service in Google and get all the answers they need to decide if that's what they want.

Do not get me wrong, the presentation is still important, but the trust and communication are more important. With the technology we have in place, the customer should be given a lot of options within the presentation to get to you and ask questions, because good communication can repair a bad presentation. Ultimately the goal is to have both, but as you know you have a good presentation if there is no communication? ......