As Optimize A Blog On Google And Have An Excellent SEO

Use Google with the aim of driving traffic to our blog is a crucial part of SEO, beyond the large market that gained social networks compared to search engines.

In this article I want to show how easily optimize a blog for search engines and get several items ranked in the top spots.

Let me be clear on several key points before you begin to develop the ideas in completa.Que happens when done improperly positioning (SEO) on search engines:

* Generally there is some spam going around traffic for profit search engine

* Appear SEO experts that offer you a perfect positioning within a ridiculous (10 days and in some cases less)

* Also when you say an instant success

In contrast, when performed correctly SEO know that there are no immediate things or guarantees of success, only the passing of things right over time. In my case, a subject of anxiety and want my blog as high as possible, I think some of these "promises", but luckily I realized over time that the true success takes hours of work.

Now I begin to cover the basics

On what is your blog? In most cases, the blog theme determines the positioning. Of course this is not the always the same. If you choose "investments", "business", "web hosting" or "SEO" is very likely to have much competition. Anyway you can help things a bit, focusing on a specific geographic area (eg business in Spain).

But remember, some things are very competitive and therefore more difficult to succeed. The goal is to be on the front page and not the second or third. If they choose popular subjects try to find something that differentiates successful from the rest and so Porder appear in the top search. This part is crucial because, as I discuss, people looking for something does not happen when the second or third page in some cases. If you do not find what they were looking in the first two page, leave the blog. It is therefore essential that you produced several articles on the first or second page. Also this affects Google Adsense, because the above are, the more we pay.

On the other hand, if the topic of your blog is not the most popular, most likely with good original content in the first position get luagres search engines. This is assuming you have implemented SEO best practices. And that is what this article is about.

Who is being conducted? What is your Public obejtos?

Having a clear understanding of what your target audience and what they are looking for help narrow your focus and increase your chances of having an effective SEO campaign successful (traffic).

If all this seems too complicated, could pay someone to do so. If you are willing for someone to do some work SEO, should reserve a minimum of $ 3,000 to $ 5,000 per month for a professional SEO totally dedicated to his blog.

Now that you know the cost, not motivated to do it yourselves? If you want, be encouraged to ask questions and get some budgets. This is why you would be paying:

A professional SEO will have different degrees of competency in:

* CSS * Data Analysis * Blogging * HTML * * Link-Building Writing * algorithms search engines

These are the most important skills you should have a professional SEO.

As I see it, you have three options:

1. Hiring a person engaged in the SEO / or a team of professionals.

2. Hire a part-time SEO expert who can devote part of his time to his website. This may be all that is needed for most small and medium enterprises. (Note: Page Rank is a non-geek to say "algorithm search engine Google.").

3. Learn the basics yourself. The foundations are going to carry much farther

In this article I will focus on insist that they learn the basics for yourself. The question is, how do this? Well, first I have to say they are in the right place. An important part of any SEO strategy will be the discovery of keywords and implementing them. This article will focus on these two factors.

Harvest and use

I recommend following a three step process when looking for the best keywords for your blog.

1. Enter their heads

A great place to start understanding what keywords are desirable is to discover what keywords are used by web pages of the same market. We do this as a first inspection of the key words used in web pages of their competence.

Here is a video that explains step by step how to do it:

[Youtube] http://www.youtube.com/watch?v=erjqTugMviI [/ youtube]

The teachings of the video:

* There will be plenty of things that do not work. But all you're looking for are "targeted keywords to your públicoobjetivo."

* The Handbook of research allowed to enter the heads of his competitors.

* View multiple pages to get a good idea of ​​what your competitors are trying to rank.

* Repeat the process for another 3-4 pages.

2. Leverage: Leverage and Automation Research your competitors.

Go to this page: https://adwords.google.com/select/KeywordToolExternaly write a word or phrase that is relevant to your business.

[Youtube] http://www.youtube.com/watch?v=VG-42LmFKNE [/ youtube]

Lessons from the Video:

* Google Keyword Tool will refund related phrases, often many do not even imagined

* Can export these results, the numbers of view, and search phrases sort by popularity

Once you have done this in their top five web pages, collect the data and export your findings to a CSV file, that way will have a pretty good idea:

* What people are looking for (which is almost never what I imagine it is)

* For your compositions are Idex

* Where can fit

Now that you've harvested about keywords and effectively have collected the most important of his research-comparison web sites, should limit the list to a manageable number (100 words or less).

The keywords will be used must reside at the intersection of:

* The most relevant for you / your article / blog / website

* What else is Looking for

* At least used by other web pages

Note: Although the recommendation No. 2 is a good guide, keep in mind that the less searches have a phrase, the higher conversion rates.

3. Try: apply what they learn

It's time to install and learn how to use this fantastic little WordPress plugin called All in One SEO in order to use quickly, easily and efficiently the information obtained during the harvest and the research phase. If you are not running a hosted WordPress website independently, this is not for you.

Download and install the All in One SEO plugin. Click the video to see the installation.

[Youtube] http://www.youtube.com/watch?v=f5RhfJJWHK8 [/ youtube]

Lessons from the Video:

* WordPress makes it easy to add plugins, however should not install any plugin that has not been tested. Here are the instructions on setting up a WordPress sandbox for your laptop.

* Some plugins (All in One SEO) is essential. Others may be installed only if absolutely necessary

* All in One SEO must be configured on each post and each page.

Configuring the plugin All in One SEO Pack - Global Options

Plugin Status:

You can enable or disable it.

Title:

If left blank will default to the title you have placed in the general configurations of the WordPress site. However, do not leave it blank.

Note: According to a survey of several professional SEO SEOMoz.org, page titles are one of the most important factors to achieve high rankings have.

Description page:

While the description is on a smaller scale than what is important pagerank is very important to complete properly. Search engines display the description immediately below its website.

Keywords Website (separated by commas):

What are the main topics on your site? That is what must be introduced here in order of relevance. For example, "marketing blogs, WordPress, etc.," and so on ...

Note: The keywords were abused in the early days of SEO (stuffed with popular search words, but irrelevant), which led to the search engines disapprove its importance.

Take a few minutes to set up and will see how this little plugin will help you position your website.

Canonical URL:

Enabled by default and should be left as such. This is helpful for duplicate content, which is a huge problem if we get to spend. If you are unfamiliar with the canonical URL, read this article in Google Webmasters Blog.

Rewrite Titles:

This controls the settings related to the titles. With this option you can rewrite the titles of articles, pages of the way we think best. They should leave the option enabled.

Why had wanted to do this?

The default title is coming for Wordpress blogs is very anti-SEO. Depending on the version of WordPress, the default structure would look like this:

Category>> Blog Name>> Post Title

This is not optimal.

So they have to insltalar plugin All in One SEO Pack to rewrite something that is more SEO friendly, for example:

Post Title>> Blog Name

Note: This is all about specificity. The title should have keywords specifically related to the article itself. Therefore, it should be the first thing a search engine watch.

Description Format:

Of the four options available, leave the default as shown. Toama the description of what this set at item level.

Format of Title 404:

Here you have to write the format when a page not found. Leave it in this format "Page not found in% blog_title%."

Page Layout:

This format just leave it like this: "- Part% page%"

SEO for Custom Post Types:

Wordpress version 3.0 introduced the ability to create their own personalized items, in addition to the two that come by default (section and page).

If you want more information, visit the website at WordPress.org Custom Post Types

Post Custom Column Types for SEO Support:

Online custom types of columns supporting SEO:

This related to the above, but is disabled by default. Leave it as is.

Use the categories to the Meta Keywords (Use Categories for Meta Keywords)

This is for bloggers who are super-strategic on the names of the categories. The benefit is that if we accept this option, the categories are automatically included as keywords in each of ls articles. If not clicked on this option, the categories will not be automatically added to each of the items.

Using Meta Tags and Keywords: (Use Meta Tags for Keywords)

Checked by default, causes the tags to set for a particular article, whether used as target keywords for that item. What this basically means is that the tags and keywords need not be entered in both places. In fact, if you type the same word both in the field of tags as keywords, they can be banned by Google.

Generate keywords automatically for Articles: (Dynamically Generate Keywords for Posts Page)

This relates to the third type of article that mentioned above. It is irrelevant unless you are using the custom posts. Leave it as is.

Use no Index to Categories and (Tag) Files: (Use Index for Categories and not (Tag) Archives)

This option tells Google not to crawl it to avoid duplicate content.

Autogenerate Descriptions: (Autogenerate Descriptions)

This is nice if you can write all of your most relevant keywords within the first 150 characters of the article.

Capitalizing Titles Category: (Category Capitalize Titles)

Besides the visual appeal, I do not know any other special benefit to do so. A google does not care if the titles are case sensitive, what matters are the words that are within that title. Beyond that is more appealing to have a few words in uppercase.

Exclude pages: (Exclude Pages)

This section must be incubated want pages to be excluded by the plugin All in One SEO Pack separated by commas.

This is useful when the use of plugins generate dynamic pages that are not Wordpress. The forums are a good example of this problem. You can decide how to manage how your forum be indexed using specific tools in the forum.

Additional Headers (Post, page, start):

These are not necessary for basic SEO practices. Several tools are used webmasters, but to go making good position from the beginning is not necessary to do something at rspecto.

Significant Event Log:

This is only for web developers. Once you have done all the global settings, every time they write a new article, you must configure the plugin All in One SEO Pack for each article. But do not worry because it is fairly quick and simple to do.

Setup All in One SEO Pack. Configuring the Post

Title:

By default, the title is generated based on the Permalinks section within the general settings of Wordpress. You should configure /% postname% / where it says "Custom Structure", they will generate the most appropriate title of the paper automatically.

However, if you decide to put a custom title in this section, shall have priority over any other. Why would they do this? Good titles will rank better in Google, especially if they have the right keywords.

Description (Meta):

They have 160 characters to write briefly to the topic of your article. Utilízenlo wisely. Remember the example Barnes & Noble is located in a photograph above in this article. Within the 160 characters, try to include important keywords in the first sentence.

Keywords (Meta):

Write the most important keywords (search phrases) in this section. The hard work of finding the right keywords have to be completed in this section.

Please note the following:

The most important keywords should be spread over the body of the paper, tags, meta description of your website, etc..

They can also hide specific items by selecting the "Disable on this page / post."

All in One SEO Cofiguración Pack. Configuration Pages

The new configurations are:

Title:

It has virtually no impact in the standings. It is basically a tool for when you hover over a link.

Edit Menu:

This effectively renames the page without changing the name of the URL. The research most relevant keywords and settings are some of the most important aspects of a successful SEO campaign. If you had to choose their three most important SEO strategies, what are they? Leave your comments below.

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