Web Page Design: The Aesthetic Account

In 2002, the Web Credibility Project at Stanford (Stanford Web Credibility Project) published the results of an investigation into the causes that encourage people to gain trust or distrust when you visit a Web site. Some of the research questions were: (1) What causes people to believe (or disbelieve) as found on the Web?, (2) What factors influence this dynamic design?, And other questions. From this research, there were ten (10) guidelines for building the credibility of a portal. The guide # 6 states: Design your website so it looks professional (or is appropriate for your purpose). We find that people quickly evaluate a site by visual design alone. When designing your site, pay attention to layout, typography, images and general consistency. The visual design of the portal should harmonize with the purpose of the portal. Aesthetics is essential if you want to build a portal that projects credibility. Aesthetics is important! I share some ideas on how to improve the look of your site in the titles, sub-headings, backgrounds, graphics and other elements. Three key factors in the scheme of a portal are: (1) Visual Hierarchy, (2) Visual flow and (3) Grouping.

1. Visual Hierarchy: Place the most important content in a way that stands out the most. Locate the less important content so that highlight less. Some call this design strategy Weight Optical, which is used to decide which graphic elements draw more attention (having a higher optical weight) or which attract less attention (having less optical weight). 2. Flow Visual: What element mainly striking portal? Is the title or logo?, Is it a photo or brightly colored buttons? This will be the main element that determines the visual flow of the portal and the focal point. As the focal point, people will follow a visual journey that captivates as it is important, and then pay attention. As a web designer, you must develop skills to design a visual flow funcione.Tu interest is to explore your site visitors. As you will, is a combination of strategy and luck. Each person has unique characteristics that determine how they navigate your site. Try to anticipate and intentionally design the visual flow of the portal. 3. Grouping: A portal is composed of different objects (text boxes, graphics, etc.)..

According to experts in human behavior, brain and eyes react favorably to order. Thus, the grouping of objects becomes important. Some elements that encourage order and grouping are: Position - Group similar objects in color and dimension close to each other. This draws attention of visitors. Size and Color - Use similar colors and shapes for each object. For example, has four fields with the same dimensions for the topics: global warming, recycling, water pollution and solid waste. Thus, visual consistency is promoted which is an important aspect of good web design. Continuity - Aligns the different visual elements on the page, such as lines, curves, and other forms, to lead the visual design flow. For more information about web design visit: AprendoEnLinea.com